As a site that I visit on many occasions in one day I have only recently thought deeply about why I like the Guardian homepage so much.

I have identified that the reason for my love of the page is simply its beautiful layout. The page is designed in such a way that I can scroll down to see new information, but I can also scroll back up and see new information too. This is achieved by a 4 column layout that allows me to read the text based first column in a downward scroll, then scroll back whilst taking in the image heavy second column and finally read the text and video third column in another downward scroll. I never look at the fourth column as it is holds no interest for me.

I love the way the content changes with columns too, the first contains news stories, the second features and the third comment, film, music art and culture. This reflects the way the newspaper is structured when read on paper, this combination means that I get a similar experience on and off line, which is probably the main reason I love the page or even site so much.