How much design is too much design?
As we await the launch of Apple’s latest attempt at creating a crediblecloud computing service, an editorial at Ars Technica asks whether Apple can really succeed at this game. Writer Timothy B. Lee argues that Apple’s “centralized, designer-driven culture can be a serious weakness when building scalable network services,” and that analysis and iteration is what is truly necessary to make these things work.
This may or may not be an accurate assessment of Apple’s predicament, but I think the debate about whether designer-driven network products — not just cloud services, but social networks too — can succeed is an interesting one. I wouldn’t say that a strongly designer-led corporate culture makes it impossible for a company to create network products that people really want to use. But it does seem to me that, as much as we talk about the cruciality of design to the success of software that it’s also true that having too much design is often counter-productive.
